Pinterest and Instagram are two of the most popular social media sites in the world. Pinterest has roughly 454 million users worldwide, while Instagram has a whopping 1.36 billion users.
Any online marketer will know that these two websites are fantastic for driving free traffic to their websites. In other words, you are directing traffic from these popular websites to your blog, sales pages, affiliate products, etc.
However, getting the free traffic up and running is hard work. In addition to creating visual content all the time, you also need to post it on your various social accounts.
It may seem exciting at first … but over time it can become a real burden. And that’s exactly why you need a planning tool that can do most of the heavy lifting for you.
When it comes to Pinterest and Instagram scheduling and analytics, Tailwind is one of the most well-known names.
Let’s find out why it’s so popular …
The Pros of Tailwind
Saves you time
This is a lifesaver for most Pinterest users. You can create all of your Pins at once and schedule them in Tailwind to be issued on days and times of your choosing. Tailwind then posts your pictures etc. according to your schedule.
It all goes without saying and you don’t have to log into your accounts every day to post.
Facilitates content creation
Tailwind allows you to automatically generate designs and easily tweak them to create newer designs. This is much easier than constantly creating new designs from scratch.
This tool takes conversion to a whole new level. You can use multiple templates with one image and create a hundred different posts. People have short memories on the internet.
If you plan to have these posts published every few months, your content will still reappear even though it is the same image that was given a different look.
One centralized dashboard
Tailwind allows you to manage both your Pinterest and Instagram accounts from a single dashboard. This makes things a lot easier and less confusing
Analysis and reports
Tailwind provides you with data on the performance of your Pins and Posts. It tracks the engagement and virality of your posts, the number of followers you get, etc.
It tracks your posts at a granular level – by Pins, Boards, etc. There’s no shortage of data here. They can use the analysis to tell you which posts are more popular and should be replicated, and which posts are not performing well.
This feature is especially useful for Instagram. Tailwind will highlight the most popular and relevant hashtags based on your post. By using these hashtags, you have a higher chance of getting your posts viral.
Safe to use
Very often, your social media accounts with other scheduling apps risk being restricted or closed because the platforms are suspicious of these apps and think you are spamming them.
Tailwind is recognized by the largest social media platforms. So you can use it without hesitation.
Free Subscription plan
Tailwind has a forever-free plan that lets you use it for free for a long time. However, you do not get all of the features and usage is limited. You can upgrade by paying. Either way, you can definitely test Tailwind and see if you like it.
For all its features and convenience, Tailwind is reasonably priced at $ 9.99 per month when paid annually (recommended). If you pay monthly it is $ 19.99 per month. So it’s better to save $ 120 and only pay annually.
While Tailwind can post for you, it cannot actually interact with your followers. So you should show up every now and then and respond to comments etc to let them know you are around. It helps with engagement metrics and builds your followers’ loyalty.
Should you get it?
If you use Pinterest and/or Instagram, Tailwind will definitely make your life easier.
You don’t want to be in a situation where you have a hundred and one things to do in your company and forget to post on your social media accounts.
Schedule your posts in Tailwind once a month and let it do the work for you. You can focus on the other more important areas of your business like marketing and sales.
Tailwind works and is affordable. Get it and save your time and effort. This tool is well worth the investment.
To Your Success!