Backlinks are an important ranking factor for most search engines, including Google. If you want to do SEO for your website and get relevant organic traffic, you should build backlinks. The more backlinks your website has from authoritative domains, the better your reputation in the eyes of Google. And you will dominate the SERPS.
Today, link building has a bad reputation and is often associated with link spamming. That, however, is not how it should be.
You can create backlinks using smart techniques without spamming other websites. When you are in a boring niche, getting quality backlinks can be difficult. Read on and I’ll show you eight ways to build links with ethical strategies and SEO tools that will make your job easier. In this article, I’ll share with you the 41 best ways to get high-quality backlinks to your website
41 Best Ways To Get High-Quality Backlinks to Your Website
Most of the time, when people talk about backlinks, they are referring to external links to other websites. But internal links to your site also fit the term. All backlinks, whether internal or external, play a crucial role in how search engines interact with your website. That’s because website crawlers use them to understand how your content relates to content published on other websites.
Internal links are therefore crucial as they provide users with a positive experience. Having them in your content allows visitors to quickly navigate your site to find blogs that add value to them or are consistent with the page they are already viewing.
This is important as it helps visitors stay on your site. Therefore, they would not need to enter another search query for additional information since you are providing them with the information they need on your website.
Internal links can be helpful, especially if you use technical terms in your content that are relevant to your industry and your target customers. You can make the technical term your anchor text and link it back with an internal link that takes your readers to the definition page. This way you can offer your readers everything they need without leaving your website.
Be a resource for other bloggers and reporters
To improve your ranking on Google, you need to build backlinks from authority sites. Luckily, that’s not as hard as it looks. Services like HARO (Help a Reporter Out) are designed to help people. They connect bloggers and journalists who need sources with people who need links and notoriety.
However, the problem with this is that it is time-consuming and requires extra effort. However, it is one of the best ways to get quality links. Once you’ve found a blogger or journalist, all you have to do is send them a short but valuable pitch and then wait for them to link you to their posts.
Look for backlinking opportunities with your top referral sources
Referral sources are websites that link to your content. Find out what they are and check out the type of content they offer. Then evaluate if there are opportunities for you to create content and get a backlink.
You can find out your referral sources with Google’s Universal Analytics. Just go to “Acquisition”, “All Traffic” and “Recommendations”. You may also use MonsterInsights or similar software for this purpose. It shows you the websites that link to yours. Then you may go over each one individually.
Replicate your competitors’ valuable backlinks
Copying competitors’ backlinks are one of the best ways to find new backlink opportunities and improve your SEO. Identify your main competitors, i.e. the websites that rank in the top 5 for your main keywords. When a website ranks higher than yours, it means their link profile is great and they have quality links.
After you’ve selected these competitors, the next step is to evaluate the links they use. Now many software tools can help
you to replicate your competitor’s best links. It’s worth noting that all websites, including Wikipedia, contain broken links.
But you should only use high authority links. Quality backlinks from a website are often difficult to get. However, this is not always the case.
This is why you should use backlink software to determine this. In most cases, these tools highlight helpful links that you can replicate. Find out where the links come from once you’ve figured out which ones to reproduce. If you are from a guest post, also submit a post request to the site. If it’s from a blogger’s product review, contact them and offer them a better deal.
Convert mentions to links
When an author mentions your blog and doesn’t link to your site, this is a great opportunity to request a backlink. Note that the person who published the article knows about your company or website and appreciates you very much. Otherwise, they wouldn’t have mentioned you.
Send a friendly email and include the URL to link to. Then wait for her answer. In most cases, this results in a positive response and a new backlink for your website.
Broken link building
You can use this method to get quality backlinks from authority sites. The goal is to find a broken link on a website and email the author to notify them of the link. However, make sure the site is in a similar industry to yours.
If you email them, you can also offer them a link from your site with similar content and encourage them to use it when updating the post. If you don’t have similar content, you may need to create it before contacting them.
Publish valuable and quality content
You can’t attract links with low-quality content that doesn’t offer any value. It’s worth noting that other websites look at your content when deciding whether or not to connect to you. Your brand and business are reflected in the content you publish. As a result, always ensure that it is of good quality and contains useful information.
This way you see other websites as an authoritative brand to link to. Make sure you know what the content is about. Then write all the important points first and address the reader directly. Also, use words that your target audience uses frequently and avoid the passive voice as much as possible.
Backlinks through infographics
Infographics can help build traffic to your website and get quality backlinks. People love them because they are shareable and understandable. We all love visual data. This is why many companies today use infographics.
However, make sure you carefully choose the infographics to use. Consider the ones with a unique and interesting story that your audience will love. To help you choose the right infographics, make sure you’re up to date on the trending topics and what people are looking for Then, using that data, create an infographic.
Creating infographics is not as expensive as many people think. The average per infographic is $150-$300. Assuming you earn $10 in backlinks from each infographic, that means you’re only spending $15 per link, which is affordable.
Get backlinks from guest posts
Contrary to what some people think, guest posting is not dead. Many bloggers are still guest posting and reaping the benefits. Guest posting allows you to build quality and valuable backlinks and increase your website traffic. It can also help you build your email list easily.
The only thing to keep in mind is that guest posting can be time-consuming and difficult. Note that it is difficult to get your post published on authority sites. But when they do, you can expect massive traffic and valuable backlinks from these sites.
If you want your guest post to get published, you need to know how to send impressive pitches. Keep the pitch short as most bloggers don’t have the time to read lengthy emails as they receive a lot of them. Then produce fantastic, well-researched content.
Promote content via email
After you create content, you need to promote it. Look for influencers who will link your content to their website or share it on their social media pages This can help you in obtaining valuable backlinks.
Keep in mind that while writing valuable content is crucial, you should spend most of your time promoting it. But when it comes to promoting content, many people think that social media is the best place to do it. However, for backlinks, email is the best choice.
That’s because you can personally reach out to someone and ask them to promote your content. However, promoting content via email is more than just sending out emails to different people asking them to share your content. This will classify your email as spam.
The best thing you can do is build a relationship with the influencers so they are willing to promote your content. You can do this by following and interacting with them on social media, quoting them in your content, and creating valuable content that will be difficult to ignore.
Use blog and forum comments
People seek information from the blogs they follow. Bloggers can therefore offer more value to their posts to keep readers coming back. And it’s here where you come in.
Find and follow blogs in your industry, then use the comments section to build backlinks. Bloggers often ask their readers to ask questions or share their stories, ideas, and opinions in the comments section. Although bloggers try to answer most questions, sometimes the answers come from other readers like you.
Check the answer to the post and if valuable information is missing, you can suggest it in the comment. Sometimes the reader is looking for a long answer that doesn’t fit in the comments section. You can provide a short response with a link to your article.
Create links from outdated websites
Look for websites in your niche that have changed names, closed, stopped updating a resource or offering a service, or moved to a new URL. Then look for sites that still link to those old sites.
Copy and paste this link into your backlink checking tool. You will be presented with several link options that you can use. However, make sure you focus on websites with high domain authority.
After that, contact the sites using the outdated link and ask them to link your site to theirs. If you add value to their site, they will be more than happy to include your link on their page.
Form partnerships with outbound links
Your outbound links can also help you gain valuable backlinks. If you are using links from an authority site and are giving them a lot of traffic, you can contact them and ask for a partnership.
Just send an email to these websites and tell them about your contribution and how you find their content useful. Also, mention that you’re looking to partner with them and work on the content together. You can gain fresh backlinks, create traffic, and build a mutually beneficial relationship with the source if they agree.
Analyze your competitor’s mentions
Find out where your competitor’s brand is mentioned on a website, forum, social media or anywhere else on the internet. Then see how you can use this opportunity to your advantage. For example, if your competitor’s customer asks a question, be the first to answer. This can help with the development of a customer relationship. And if they have a website, they can endorse you, which will earn you a backlink. If you offer answers in front of others, you can earn backlinks and business.
Many backlinks come when you add value to the linking site and then ask them to link to your site. Testimonials are an excellent approach to accomplish this. Look for authority sites in your industry. Chances are your readers are aware of this too.
Therefore, connecting with such a website will have a positive impact on your SEO and increase your traffic. Then write testimonials for that site and make it shine. After that, request them for a backlink to do so.
Obtain a backlink from Amazon
Select your most valuable content and convert it into an eBook. Then publish it to the Amazon Store via kdp.amazon.com. It’s best to keep the eBook free, but remember to add your brand name when describing the product. Using a quote like this can improve your backlink profile, although Amazon doesn’t allow links in the product description.
Publish original research
Original research on your site can attract quality backlinks. Original research content focuses on surveys, case studies, and business data. Make sure your content is unique and not published on other websites. Publishing original statistics and data may encourage other websites to link back to this information.
A quick and easy way to get backlinks is to donate to a nonprofit organization. Just look for websites in your industry that accept donations. Donate the amount you want and write your website URL to link. These websites can be found by doing a Google search.
Build links through interviews
Interviews help in the acquiring of high-quality links while also assisting in the development of your brand. Many bloggers do interviews with other bloggers and make the conversations available to their readers.
So reach out to such bloggers via email and ask them to interview you. Make sure your pitch is short but powerful.
When they’re ready to interview you, make sure to link some of your posts to the interview responses. This can help you generate multiple links at once.
Use dofollow social media sites
Search engines use “nofollow” tags to ignore specific backlinks. Therefore, if a backlink has such a tag, Google will not consider it as much when ranking a website. Instead, it’s seen as a nuisance and a general idea.
Such tags prevent spammers from creating backlinks from multiple YouTube and Facebook accounts. But other social media sites don’t have these tags. This is where “dofollow” tags come into play. Such a link can pass the authority of the original website to your website in a process called link juice.
Getting “dofollow” links can improve your domain rating and authority, which improves your ranking.
Offering testimonials is a great way to generate backlinks. But you can also generate backlinks from testimonials about your products or services. Find product review bloggers and ask them to rate your product.
Well, this is where you should be creative and give the blogger compelling reasons why he should do this. First, greet them and praise their content. Then mention that you offer a product/service that meets their needs and that you want to offer it for free. Then, in return, ask them to review it.
If they like your pitch, they’ll reach out to you. However, remember that this method is not guaranteed as you cannot force a blogger to write a positive review.
Publish ultimate guides
Ultimate guides can bring you quality backlinks and improve your ranking. This is because they contain a lot of valuable content on one page. And long content usually performs better on Google than short content.
Also, these guides cover the entire topic in one page. Therefore, people looking for information will use your travel guide as a trusted resource. They will also link to it when they write content on this topic for their blog.
Obtain backlinks from Google Search Console reports
You can find more backlink options in the Google Search Console. It’s a free tool that gives you data you can use to get better rankings.
One of the data you can check is the Top Linked Sites report. This is a list of websites that were previously linked to yours. Go through these links and check out the content they liked on your site. Now that they’ve linked to your site before, they’re probably familiar with it. So reach out to them and ask them to provide another backlink.
Just ask for a backlink
This is the easiest way to get other websites to link to your website. Search Google for websites and blogs that publish content related to your industry. Then email the site owners or webmasters and ask them to link to your content. The majority of them will find your information useful enough to link to it in their post.
Social Networking Site Profile
Most social networking and bookmarking sites have a high PageRank, which feeds into your account. Therefore, you can paste your website URL into the about boxes of these networking websites to help you get backlinks. Instagram, Twitter, Facebook, and YouTube are just a few of the sites you can use. Also, most of these websites allow you to include a link to your website in your profile.
Create comprehensive resources
Comprehensive resources can help attract the attention of other publishers and generate quality backlinks. Make checklists or glossaries that are as comprehensive as feasible. Other websites may find your resources worth linking to.
Marketers these days use video marketing to earn quality backlinks and followers. People love videos because they can watch them and easily understand the information.
Start a YouTube channel for video marketing. Then create and upload videos of performing posts on Google. When adding video descriptions to YouTube, make sure to include links to your posts.
Appear on Guest podcasts
Although it is an unconventional way, it can easily generate backlinks to your website. Most podcast hosts typically include a link to their interviewee’s website in the show notes. So if the host’s website has high authority, you can get valuable backlinks for your website.
Try the moving man method
When a business goes down, their website remains active online, only the content is removed, which means the backlinks they are using continue to work. But they lead users to blank pages. Now you come into play. Contact these websites and let them know that their link is no longer working properly. Then ask if they may replace the links with a resource from your site.
Brand strategies and techniques
Develop a unique strategy and name it. Make sure words like system, approach, blueprint, technique, method, etc. are included in the name. Then publish it as part of your blog post, preferably as a case study. When people link to this strategy, they have something to link to.
List your site on resource pages
Authors use resource pages to create a list of resources and links to multiple products and services. Contact the author or site owner of a resource page and ask them to add your site to their list.
Press release sites can generate quality backlinks when news sites pick up on their content. As a result, they can help you gain greater exposure and excellent backlinks. Make sure your press releases have a newsworthy and catchy title so many people read them. Also, place a link back to your website in the press release content.
Publish content as a list
People love list content because it is simple to read and comprehend. Also, one can read the format from their handheld devices or desktops. So, format your blog post or any major resource as a list to grab more attention and lead to more links.
Bloggers mention links
Reach out to other bloggers when you publish a blog post on your site. Then request that they link to your articles. However, for this to work, you must follow the reciprocity rule. This means commenting on other blogs, sharing others’ content on social media, and also linking to other bloggers’ blog posts.
Create your company’s Wikipedia page
Wikipedia is one of the most authoritative websites. Therefore, every Wikipedia link that leads to your site can be valuable. But to get a link from Wikipedia, you need to create your company’s page. Then add links on that page that direct readers to your website.
Help for hacked websites
Hacked websites can be a great opportunity for backlinks. Look for these sites online and let the owner know about the hacked sites. Then provide a link that will help them quickly find the hack in the backend of their website builder or content management system. In return, ask them if they can repay you by adding your link to their high-ranking pages.
Send feeler emails
Feeler emails increase conversions. These are messages you send without actually asking for a link. If your audience is interested in what you have to say, you can then pitch a link.
Make your content easy to link to
Make it easy for other publishers to link back to your site. That means using HTML-enabled snippets where the publisher can copy and paste the link into their content.
Submit your blog to blog aggregators
These are websites that post links from multiple blogs. Sign up on such a site and submit your site there. You will then receive a snippet of HTML code that you can paste on your website. The aggregator uses this code to prove that you own your website. Then they will review your submission and add you to their list if everything is ok.
Use audio files
Record yourself or someone reading your blog and post the file on the appropriate page. Many people digest information better when they hear it than when they read it. Also, upload these files to sites that share audio files to build more backlinks.
Reclaim image links
Often, websites contain links to the images used, directing readers to their sources. Sometimes the links can be broken or lead to the wrong page. Take advantage of such opportunities to generate backlinks, especially if a website has used your graphic. Also, make sure all your graphics on other sites have the correct link to your site.
Smart strategies might help you create backlinks to your website. If you’re just getting started, the entire process may take a long time, but it’ll be well worth it in the end. Build only high-quality backlinks, and don’t waste time on links that could cause problems.
To Your Success!